Thursday, October 7, 2010

In Discussion: Gap's hurtin New Logo

Not that I wear any clothes from the Gap (or is it just "Gap"?), but I feel this is worth discussing...

After decades of having this logo, which has become a staple in American consumerism, the Gap went ahead and changed their logo to this:

Now, it's not like my loyalty to the Gap will go from "non existent" to "really non existent" (or will it?), but I like keeping track of these sort of things, especially when it's a major retailer or company. Why try and fix something like this if it isn't broken? Who knows, but this is the part where I link to an article about Tropicana changing their logo and how it highly resembles this situation. So, as with Tropicana, there has been a huge backlash about the new Gap logo. ISO50 has a Gap Redesign Contest, Fast Company's Co.Design has an interview with the new logo, and the new Gap logo itself went ahead and got its own Twitter account.

But now comes the funny part (is it supposed to be funny?). Gap recently made this Facebook post:

"Thanks for everyone’s input on the new logo! We’ve had the same logo for 20+ years, and this is just one of the things we’re changing. We know this logo created a lot of buzz and we’re thrilled to see passionate debates unfolding! So much so we’re asking you to share your designs. We love our version, but we’d like to see other ideas. Stay tuned for details in the next few days on this crowd sourcing project."

Really, Gap? A "crowd sourcing project"? More like a "Oops we sort of fucked this one up, we noticed you guys hate it so now we're going to embrace it and act like we meant to make a shitty logo so we can use yours!" project. Or, I could be horribly wrong and this was their intention the whole time. What do you guys think? Is it hurtin? Is it actually an OK logo but are we all just afraid to say we like it because other design blogs hate it? What would you do if Gap asked you to redesign their logo? Please share.

Edit: Also, does anyone know if they've changed their store signage yet?

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