Thursday, July 29, 2010

High Life Gets A Redesign

Mike and I were talking about logos and things of that sort the last time he was in NYC and Miller High Life came up. We both agreed that it was a job well done, and then continued to drink our respective beers which weren't High Life. Still not completely a fan of the beer, but I will say that the new look has suckered me in and I've bought High Life more often since the redesign. Read a short write-up here at the Dieline. Maybe others will follow suit and ditch the glassed over swoosh effect that has taken over for the past decade or so. Doubt it.

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